This video constitutes the Welcome Address and the Keynote presentation from TBM Conference, 2013.
The Welcome Note presented by Rob Webb, TBM Council, gives an overview of how Technology Business Management (TBM) was born and created an Industry Category. The presentation also outlines how the TBM Council is shaping up the industry with its leadership and partnerships.
In the keynote presentation, Rebecca Jacoby, CIO, Cisco, explains why it's necessary for IT to partner with business and adopt a service-based delivery method. The presentation outlines how Cisco is using a continuous integration process with business so that IT can change with business needs at a quick pace. That is, how IT can be adaptive to deliver services that support business growth.