Many organizations invest in TBM to improve transparency, inform decisions, and demonstrate value. Yet even with the right data, technology, and processes in place, adoption can stall. What if the missing ingredient isn't another tool or report, but a stronger business relationship management capability? Join fellow practitioners for an interactive virtual coffee chat exploring the connection between Business Relationship Management and successful TBM adoption. Join us to discuss experiences and insights from the community. Together, we'll examine how BRM practices may influence investment decisions, demand management, prioritization, value conversations, executive engagement, and ultimately the ability to turn TBM transparency into meaningful business action.
TBM Virtual "Coffee Chats" are casual, member-led meetups designed to be a relaxed way to hang out, swap ideas, and connect with the TBM community. These are not webinars, there are no slides and no demos, just real conversations about the topics that matter most. Grab your favorite brew, settle in, and get ready to spark meaningful discussions and learn from the collective experience of your peers.
IBM is providing event management services on behalf of the TBM Council