TBM Tuesday | ISG Market Lens™ on IT Budget & Spending

The TBM Council and ISG are joining forces to combine the community insights of TBM Tuesdays with the analytical power of ISG Market Lens™. Our inaugural session, led by ISG Distinguished Analyst Alex Bakker, dives into the most pressing topic for tech leaders: IT Budget & Spending.

As organizations balance generative AI scaling with shifting labor economics, "gut feeling" is no longer enough. Join Alex to explore:

• The 2026 Outlook: Real-time data on where your peers are investing, and where they are cutting.
• Market Benchmarking: Using TBM to compare internal performance against external market commercials.
• Funding Innovation: Identifying "zombie" spend to self-fund your digital transformation.

ISG Market Lens™ delivers research-backed, real-time market intelligence and analyst support to help you make smarter IT and business services decisions faster.

IBM is providing event management support on behalf of the TBM Council

Register here